The problem with much of graphic design writing is that it’s fluff. The solution seems easy — don’t write fluff — until you sit down to write. That’s what our studio’s writing club has been doing this summer: writing. We’ve been self-assigning topics on a weekly basis such as “Summer in Portland” and “Etiquette in the Design World” in an effort to improve our ability to articulate our thinking, to make fine distinctions, and to surgically destroy our generalizations. It’s been successful, we’ve progressed from abysmal writing to not-quite-as-abysmal. And though our opinions vary greatly on, well, everything, we do agree that the way to improve our writing is to write…a lot, and then critique each other’s work mercilessly.
So, with that in mind, we’ve put a new challenge to ourselves: to respond directly and immediately to what we encounter at Design Week Portland 2012. To do that we’ve created This, Here, what we’re calling a “pop-up blog” — a blog with an active and intentionally short life-span (like a mosquito). It’s a snapshot of a moment in our process and of our local professional community.
This project is about velocity. We’re trying to challenge ourselves to write rapidly, to train our ability to quickly suss out key points, and to provide examples to support them. It’s about learning to organize thinking as much as it is about grammar and language. If Design Week can help us—force us—to improve in this area then we’ll have accomplished our goal.
But if nothing else, it’s an adventure, a fun way to be actively and vigorously engaged in the surroundings that Design Week makes possible. We’re excited to begin chronicling it
Design Week is about Design with a capital “D” meaning that it encompasses industrial design, fashion, 3-D design, craft, and other disciplines that fall under the umbrella of the applied arts. But the perspectives found here will be centered on the graphic arts because that is our area of experience. It shouldn’t come as a surprise that graphic designers often use the word to “design” to mean “graphic design.” That will likely be the case with us.
With that said, we launch this project. Posts will be coming at the rate of at least one per day through the end of Design Week (October 9–13th, 2012). So, follow this tumblr, add the RSS feed to your reader, or bookmark this URL. This, Here starts now.